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Privacy Policy for Essential Yoga and Wellness

Last Updated: October 31, 2024

1. Introduction

Welcome to Essential Yoga and Wellness ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This privacy policy describes how we collect, use, and protect information when you visit our studio, use our services, or interact with our website and communications.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

  • Name and contact information

  • Emergency contact details

  • Health and medical information relevant to yoga practice

  • Payment information

  • Date of birth

  • Photos or videos (with your consent)

  • Email address and communication preferences

2.2 Automatically Collected Information

When you visit our website or interact with our emails, we may automatically collect:

  • Device information

  • IP address

  • Browser type

  • Website usage data

  • Email interaction data

3. How We Use Your Information

We use the collected information for:

  • Providing yoga services and class management

  • Processing payments

  • Communicating about classes, events, and promotions

  • Improving our services

  • Ensuring safety during classes

  • Legal compliance and liability protection

  • Emergency contact purposes

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

  • Service providers (e.g., payment processors, email services)

  • Legal authorities when required by law

  • Emergency services when necessary

  • Professional advisors (e.g., lawyers, accountants)

5. Data Security

We implement appropriate security measures to protect your personal information, including:

  • Secure storage systems

  • Encrypted data transmission

  • Limited staff access

  • Regular security assessments

6. Your Rights

You have the right to:

  • Access your personal information

  • Correct inaccurate data

  • Request deletion of your data

  • Opt-out of marketing communications

  • Withdraw consent for photo/video use

  • Request data portability

7. Children's Privacy

We do not knowingly collect information from children under 13 without parental consent. Special procedures apply for youth classes.

8. Marketing Communications

With your consent, we may send you:

  • Class schedules and updates

  • Special offers and promotions

  • Newsletter and wellness tips

  • Studio news and events

You can opt-out of marketing communications at any time.

9. Cookies and Tracking

Our website uses cookies and similar technologies to:

  • Improve user experience

  • Analyze website traffic

  • Remember your preferences

  • Enable certain website functions

You can control cookie settings through your browser.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

11. Changes to This Policy

We may update this privacy policy periodically. We will notify you of significant changes by:

  • Email notification

  • Website notice

  • Studio announcement

12. Contact Us

For privacy-related questions or concerns:

  • Email: [Your Email]

  • Phone: [Your Phone]

  • Address: [Your Studio Address]

13. Data Retention

We retain your personal information for:

  • Active members: Duration of membership plus 2 years

  • Past members: 2 years after last visit

  • Financial records: 7 years (as required by law)

  • Marketing lists: Until opt-out request

14. International Data Transfer

We primarily store and process data in the United States. If we transfer data internationally, we ensure appropriate safeguards are in place.

15. Legal Basis

We collect and process your information based on:

  • Contract fulfillment (membership agreement)

  • Legal obligations

  • Legitimate business interests

  • Your consent

16. Specific Rights for California Residents

California residents have additional rights under CCPA, including:

  • Right to know what personal information is collected

  • Right to know whether personal information is sold or disclosed

  • Right to say no to the sale of personal information

  • Right to access personal information

  • Right to equal service and price

17. Acknowledgment

By using our services, you acknowledge that you have read and understood this privacy policy.